Bonny Lonny
From the makers of Domino comes Lonny Mag, an online magazine focusing similarly on the “shelter market”—homekeeping, decorating, gifts, entertaining.
Lonny has an unusual publication angle, in that it’s structured like a magazine but is strictly online. You flip through pages and everything. We admit we haven’t quite got the hang of it yet… but it allows them to sell ad space in the same way a print mag would.
This is desktop coffee-break reading at its finest. And if you have an iPad, you can even take it to the pool.


